From Ariel Publicity, an interview that encourages musicians to use social media to their advantage. May be of interest to the musicians out there…
Why is it important that artists participate in social media?
At the very least, learning how to participate in social media will give artists a chance to take advantage of new online tools, which may actually enhance their current projects. Singles, videos and tourdates can be released via new outlets, fans (new and old) will have a new method of communication with artists, and artists will have a new set of tools by which to market their craft. In the face of both an unstable music economy and the evolution of the new music economy
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