Source: Bandcamp Daily.
As the last label manager for Homestead Records in the early-to-mid ’90s, Steven Joerg was at the epicenter of the era’s indie rock revolution. But his heart was pulling him in another direction. Living in the robust cross-cultural pollination of downtown New York City made him realize his mission in life was to support and promote the creative improvisational jazz he was witnessing on a local level at the time.
“The mid-to-late ‘90s was a heady period,” he explained. “It was an insanely vibrant, cultural place where you could still get cheap rent and there were jobs to be had. You could see shows like the David S. Ware Quartet opening up for Sonic Youth at the Hammerstein Ballroom and Other Dimensions in Music opening up for Yo La Tengo at Irving Plaza. The two rock groups were no strangers to jazz, but they were excited to know there was this vital, utterly happening jazz going down right then and there.”