Source: Bandcamp Daily.
When John Brien founded Important Records in 2001, he was determined to establish a curatorial vision that reflected his experience working in record stores, where every section could yield unexpected bounty. The enormous stylistic gulf between the label’s first two releases—a 7” of ramshackle pop songs by Daniel Johnston and a characteristically corrosive collection of looped noise by Merzbow—set a standard for the striking aesthetic curveballs that would become the label’s signature. Twenty years and 500 releases in, the label has emerged as a bastion of boundless exploration, spanning crushing doom (Ocean), makeshift experimental electronics (Jessica Rylan), archaic lute compositions (Jozef Van Wissem), wispy drone (Bitchin Baja), and more. “The goal,” Brien says, “was to be a genre and brand-free label that could really release anything.”