How Ambient Became Cool 

Source: The Guardian.

Phil Leigh, of Leeds-based Norman Records, says he first noticed a surge in interest in ambient about a decade ago when albums by The Caretaker, aka James Leyland Kirby, and releases by the Japanese label Home Normal began to sell in large numbers.

It’s a trend that Stephen Pietrzykowski, a co-founder of the east London record store World of Echo, says has continued among older and younger fans. “The music seems to be popular with a range of age groups,” he said. “I don’t think it’s age-contingent, it’s interest-contingent. It’s not so much music for the casual music fan.”