The Sub Rosa Label Profiled

Source: Bandcamp Daily.

“We never wanted to create a record company,” says Guy-Marc Hinant. “I came to Brussels in the 1980s to study cinema. I met Fred Walheer and we started doing things together: publications, collages, performances. Then we had the idea to make records to link to a wider public…”

40 years later, Hinant and Walheer are still making records. Their collaborative project, Sub Rosa, is one of the most respected and influential labels specializing in avant-garde recordings, electronic experimentation, and anthropological field recordings. “The real question is why to release and to publish something rather than not doing it? What is the urgency of putting this out? For me, Sub Rosa is a perpetual flow,” Hinant says. “It’s very organic.”