From Burning Ambulance, a profile of the New Atlantis label:
Don’t let the name fool you: Yellow Springs, Ohio’s New Atlantis Records is no space for hippy-drippy new age nonsense. Spearheaded by Ed Ricart, an electric guitarist (and percussionist, and composer) with a penchant for the avant, the label’s releases tend to inhabit the liminal space between free jazz and free rock, where it’s difficult to tell in what genre the sounds find their grounding. Perhaps that’s the point—to hell with genre! This is about musicians and their instruments and expressing the fire at their fingertips, whatever the methodology. Still, despite their constraints, genre terms are useful descriptors for the constructive elements in music, even that which defies easy filing. And in the case of these three recent releases on New Atlantis, the electric guitar is the common ingredient that provides an “in” for those versed in the freakier fringes of rock’s and jazz’s wilder reaches.