A Creative Commons License Is The Ultimate Music Promotion Tool


Creative commons licensed
Image by Smeerch via Flickr

A musician writes success through about giving his music away.

Previously I tried to sell my music on online mp3 shops and CDs – with mixed results (it’s difficult being an unknown artist). I sold a few copies – but eventually came to a realization I would rather have my music reach more ears as the money I was making was worth far less than the joy of being able to share it with others. Soon after that, I released my latest album along with a few of my older works under a creative commons license.

My goal with art shifted to purely enjoying the process, and I didn’t even worry about promoting it, I just uploaded it. And believe it or not, that’s when the real magic started to happen.

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Atlantic Records Says Digital Sales Surpass CDs


Apparently people are buying more MP3 bits than bits encoded on a circular medium.

Since MP3s first became popular a decade ago, music industry executives have obsessed over this question: when would digital music revenue finally surpass compact disc sales?

For Atlantic Records, the label that in years past has delivered artists like Ray Charles, John Coltrane and Led Zeppelin, that time, apparently, is now.

Atlantic, a unit of Warner Music Group, says it has reached a milestone that no other major record label has hit: more than half of its music sales in the United States are now from digital products, like downloads on iTunes and ring tones for cellphones.

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Mark Dresser on Telematics


Bassist Dresser discusses the possibilities of Telematics:

In 2004 I left New York to accept a teaching position at the music department at UC San Diego. I was able to stay in close contact with my community of friends and colleagues in New York through email and cell phone. I made a point to come to New York to perform as much as possible and through filesharing of sheet music and sound files, a lot of the musical preparation that, in an earlier day, might be the sole domain of the live rehearsal could be done at a distance. I certainly missed the casual gig, at which one could perform new music with new colleagues. In the not-so-distant future this may not be the case because of telematic performance. Through the development of telematic music there is the opportunity to regain access to local scene dynamics, not only in New York but also to scenes worldwide.

Telematics generally refers to the interface of computers, communication and performance. It has a modern history of about 20 years. Due to the dedicated work of pioneers, generosity of friends and colleagues and support from a university that is invested in the potentials of technology, I have been able to collaborate, rehearse and perform with other musicians in multiple locations.

Peter Gabriel: An Old Rocker Gets Digital


The New York Times writes about how Peter Gabriel is embracing the Internet rather than cowering in fear of it.

While major record companies have spent heavily on the Internet with relatively little to show, Mr. Gabriel and his partners started OD2 on a tight budget, built it into a digital delivery platform that retailers like Virgin used on their Web sites, and sold it in 2004 for $40.5 million.

“When most labels were banging their heads, he got it and saw the liberating value of Internet distribution to artists, and that’s what excited him,” says Mr. Grimsdale, a partner at Eden Ventures, of Mr. Gabriel. “He has a very good sense technologically of what’s going to work.”

OD2’s success also catapulted Mr. Gabriel, after decades as a top-selling artist, into a second career as a powerful player in the emerging online music industry, a move that once seemed more outlandish than the costumes he wore in the early 1970s as a singer for the rock group Genesis.

But Mr. Gabriel, the son of an inventor, keeps devising new ways for musicians and record labels to use the Web to control their work and to make — not lose — money.

His two newest Internet ventures — We7, an advertising-driven music site, and TheFilter.com, which offers personally tailored multimedia recommendations — have received strong financial backing and positive user reviews in early tests.

Zappa Plays Zappa Tries Out Some Innovative Ideas


The future of music entails musicians taking advantage of the Internet, not being fearful of it. Zappa Plays Zappa is on tour this fall and has announced some very cool ideas.

Hand-picked intimate venues
Every attendee will be able to get a free MP3 concert download within a week of performance;
Hagstrom guitar giveaway at every show
Submit your song requests for each show

Their goal here seems to be to attract their 400-500 most rapid fans in each metropolitan area, (probably) charge them a lot, but treat them well otherwise.

BBC Depreciates Experimental Music


The BBC no longer maintains its web pages on experimental music.

Sad, but no major disaster. The news will still get reported, and people will just go elsewhere to find it, instead of to the BBC.

Tough Times Call for Tougher Music


An article explores the shifting focus of new music.

“New music is gorgeous again,” writes Scott Speck, co-author of “Classical Music for Dummies,” in the current issue of Symphony Magazine. A new wave of composers who make only nice waves is rising, and these composers have history on their side. When times get tough, as in America during the Great Depression and the Second World War, music gets soft. The times, surveys say, are once again tough, and they’re likely to stay that way. A sustained period of stylistic regression is thus a possibility.

Dave Douglas Releases Live Sets Virtually in Real Time


Dave Douglas is doing something I really like and expect to see a lot more of in the future from other artists. That is, releasing live recordings within hours of their performance.

Sure, you still have to buy them, but these “real time” live albums seem to be all the rage. It’s great for the artist, who can get his material out to a wide audience and maybe make a few bucks, and it is great for the fan, who can experience the shows they missed.

Scott Amendola has announced he’s doing the same, and the folks at Open Ears Music post whole shows of top-notch improv. And it’s free, not just in style but also in price.

These examples are only scratching the surface. The next generation of musicians will have the ability to record and release virtually every performance of their entire careers. Will the plethora of options make one’s ongoing search for great music easier or more difficult?

Time will tell.

Pepsi Claims Jazz, Issues Cease and Desist Orders


Shocking News about trademark lawyers running amok!! Call your representative today!

PepsiCo, the world’s second largest soft drink company, has claimed trademark protection on the word “Jazz” and has issued cease and desist orders to anyone currently using the word other than in reference to their diet cola product of that name.

PS: Consider today’s date.

The Internet Saves Classical Music


It is no secret that classical is hot on the Internet. This seems to be one of those, “if you build it, they will come” situations.

Visit the Web and you’ll find thousands of classical musicians, critics and fans chattering away in a rapidly expanding classical blogosphere. Internet radio also is streaming performances from major opera companies, orchestras and concert halls. And perhaps most surprising, the Web is fueling a mini-boom in the classical recording industry.

Sales at ArkivMusic, an online classical CD emporium, rose 30 percent in 2007, an astounding figure considering that CD sales in general were down more than 15 percent in the United States last year, according to Nielsen SoundScan.

Classical downloads likewise have been brisk. At eMusic, the world’s second-largest digital music service after iTunes, classical music now represents 12 percent of its overall European sales, and its business in the U.S. is not far behind. That’s a big increase for a genre that rarely made up more than 2 or 3 percent of total sales in record stores.

The Internet, of course, is no miracle cure. Past technological innovations – from the Edison cylinder and the LP to the compact disc – also were hailed as classical music saviors. Once the novelty wore off, the genre usually found itself back in the margins.

But on the Internet, being a marginal or niche interest isn’t necessarily bad.

“What the Internet has done is fragment the entire music and entertainment industry, so in the future, I don’t think we’re going to see as many Michael Jackson-like mega acts,” said Douglas McLennan, founder of the online periodical ArtsJournal and an expert on Web-based arts culture. “On the Internet, everything is a niche, and in that kind of environment, classical music is one of the bigger niches.”

The Internet has fragmented the music world, but it also has opened opportunities for ordinary musicians.

A quarter-century ago, only superstar artists could get recording contracts. Now a musician like Wolcott can record and market his own CDs, since the Internet gives him direct access to the public. Wolcott is selling a locally produced album of children’s lullabies, “Stardust,” on his MySpace page.

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